Standard Job Description

The Lockheed Martin Rotary and Mission Systems (RMS) Advertising Campaign and Trade Show Content Lead plans, develops, and executes integrated advertising, sponsorship, and trade show marketing initiatives that advance business, brand, and communication objectives for U.S. and global audiences. The role serves as the strategic bridge between business priorities, marketing strategy, creative development, and execution, translating complex RMS capabilities into compelling messages for targeted audiences and events.

Key Responsibilities

Advertising & Sponsorship:
•    Design and manage integrated campaigns that align with business goals, brand standards, and target‑audience strategies.
•    Partner with Program Communications and Business Development to capture priorities and desired outcomes, then convert them into briefs, key messages, creative concepts, media plans, and sponsorship activations.
•    Oversee end‑to‑end campaign execution: concept, creative development, approvals, launch, measurement, and close‑out. Partner with internal and external Creative teams to develop ads, videos, stories, and other marketing content. 
•    Identify and evaluate advertising, event, and sponsorship opportunities.
•    Manage external agency partners – budgets, schedules, and deliverables – while holding them accountable for quality and timeliness.

Trade ‑Show Marketing:
•    Lead planning and development of visual content for various trade shows.
•    Work with Business Development to select products, capabilities, and strategic messages for each exhibit.
•    Coordinate with the Creative team and other business areas to create a unified Lockheed Martin exhibit experience, including graphics, video, and interactive displays.
•    Partner with the Trade Show team to ensure exhibit requirements are met and that the customer experience is cohesive.

Creative Development & Content:
•    Write and edit advertising creative briefs, copy, headlines, sponsored content, exhibit messaging, and other marketing materials.
•    Translate complex technical and business information into clear, audience‑focused content that adheres to brand standards.
•    Review and refine creative concepts, graphics, video, and digital assets for accuracy, consistency, and effectiveness.
•    Manage internal review and approval processes, synthesizing feedback from multiple stakeholders and resolving conflicts.
•    Develop project plans, timelines, budgets, milestones, and success metrics; ensure delivery on time, within budget, and to scope.
•    Influence and drive projects forward without direct authority, balancing competing priorities as business needs evolve.

Develops, plans, and conducts public relations and goodwill programs to improve and support company business objectives with the public, industry, stockholders, and/or employees. Plans, prepares, writes and disseminates information utilizing print and broadcast media; magazines, speeches, scripts, intranet and Internet website. Submits photographs; assigns and/or approves artwork. May represent the company at press conferences, briefings and presentations on company issues. May participate and support advertising campaigns, and/or edit material for organization publications. May supervise work of outside consultants.

Basic Qualifications

•    5+ years of experience in integrated marketing, advertising, campaign management, experiential marketing, trade shows, sponsorships, communications, or a related field.
•    Demonstrated experience managing multiple complex marketing projects simultaneously.
•    Strong writing and editing skills, including the ability to develop advertising copy, sponsored content, exhibit messaging, and other marketing materials.
•    Demonstrated ability to develop and communicate creative ideas and concepts.
•    Experience coordinating complex internal reviews, stakeholder input, and approvals.
•    Strong project management, organizational, and prioritization skills.

Desired Skills

Core Competencies
Strategic Thinking — Connects business priorities and customer needs to integrated advertising, sponsorship, and trade show strategies.
Creative Thinking — Generates compelling ideas and recognizes opportunities to make complex technical offerings engaging and understandable.
Strong Writer & Storyteller — Develops clear, persuasive content and translates technical information into audience-focused messaging.
Cross-Functional Leadership — Creates alignment among multiple teams and stakeholders with different priorities and moves work forward without direct authority.
Agency Management — Provides clear direction, constructive feedback, and accountability to external agencies.
Project Management — Independently manages complex, overlapping campaigns, trade shows, timelines, and approvals.
Business Acumen — Understands how marketing activities support business priorities, customer engagement, brand positioning, and growth.
Creative Collaboration — Works effectively with Communications, Business Development, Creative Team and others across Lockheed Martin to deliver the right content to meet the business objectives.
Execution — Takes ownership, anticipates issues, manages details, and delivers high-quality work on schedule.
Adaptability — Navigates changing business priorities, stakeholder needs, and event requirements while maintaining strategic focus.